Naïf means “/naive/ natural and unaffected; innocent”. As a younger wine (than the rest of the Achaval Ferrrer Quimeras’s product line), we designed the label to feel fresh, friendly, authentic and simple to find on shelf with a summer flower. The overall design is contemporary, yet warm with a simple b&w and red palette. The final touch was a cream white neck with “faux-historic” Achaval Ferrer wine cellar logo, that provided just the right amount of authenticity.